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Shafinah Che Ariff has been involved in training and development for more than 20 years. She is passionate about nurturing the present talent to support the needs of future organizational growth. Prior to starting her own business, she has worked in Hotel, Manufacturing, and Oil & Gas Industries. Shafinah is an approved PSMB Trainer. She is also a certified professional coach and assessor.
Academically, she holds a Master of Business Administration, Bachelor in Human Resources Management and Diploma in Hotel & Catering Management. In addition, Shafinah is a certified trainer for DiSC and Everything DiSC, Situational Leadership, Leading Positive Performance, Change Essential. She is also a certified master practitioner NLP and LAB profile.
Her expertise includes development of internal trainers, analyzing training needs(TNA), Talent Assessment for recruitment and succession planning, coaching, mentoring, development of present and future leaders and supervisors, Industrial Relations and performance management. Throughout her career, she has facilitated various program to help organizations attract, grow and retain the right talent to support the business growth.
